2009年2月3日星期二

奔驰受欢迎程度德国第一



奔驰受欢迎程度德国第一,因为奔驰获得了Verkehrs-Rundschau Image-Ranking 2009。是给奔驰的商用车的奖,别太失望。

商用车:巴士、卡车、货车、特种车辆等。



官方新闻

Mercedes-Benz image in the lead
Stuttgart/München, Feb 02, 2009

Hat trick: Mercedes-Benz commercial vehicles top the table three times

Mercedes-Benz trucks: “Trucks you can trust” promise corroborated

Unanimous vote for Mercedes-Benz vans

Mercedes-Benz CharterWay honoured for the fourth time in a row as a unique commercial vehicle service provider


Stuttgart/Munich – Mercedes-Benz is Germany's most popular commercial vehicle brand. This is the finding of an Emnid study commissioned by the weekly specialist magazine Verkehrs-Rundschau. In the "Verkehrs-Rundschau Image-Ranking 2009” the opinion research institute investigated for the fourth year the perception of the leading commercial vehicle brands. Mercedes-Benz took first place in three of the seven categories: Trucks, Vans and the category Hire/Leasing.
Customers and non-customers alike attribute to the truck with the star cutting-edge technology, the best equipment, the lowest fuel consumption and the greatest reliability. All of these aspects are expressed in the Mercedes-Benz performance promise "Trucks you can trust".
Mercedes-Benz vans left the competition trailing far behind them in the "Verkehrs-Rundschau-Image-Ranking 2009", just like last year. Of particular note is the rate of willingness to recommend, at 82.1 % absolutely outstanding.

For the fourth time in a row, Mercedes-Benz CharterWay took the top step on the podium for service provision. In the category Leasing and Hire the unique commercial vehicle service provider was honoured for the competence and engagement of its advisors.
To compile the "Verkehrs-Rundschau Image-Ranking", the opinion research institute TNS Emnid polled in autumn 2008 a total of 400 fleet managers in transport, freight, industry and trade about the image of the most important commercial vehicle providers and about products and services for the commercial vehicle fleet.

A good image is a basic precondition for a purchase decision. According to the Verkehrs-Rundschau study, over 75 % of those questioned would never or only exceptionally purchase commercial vehicles, products or services from a provider with a poor image.

© 2009 Daimler AG. All rights reserved.

没有评论:

发表评论