奔驰，去年一月共售出90400辆，今年一月62200辆，下降31%
宝马，去年一月共售出92849辆，今年一月77351辆，下降22.1%
奥迪，去年一月共售出78679辆，今年一月56200辆，下降28.6%
官方新闻（包括BMW、Audi）
Mercedes-Benz Cars Sells 62,200 Vehicles in January
Stuttgart, Feb 06, 2009
53,900 Mercedes-Benz brand vehicles delivered to customers
smart fortwo begins the new year with rising sales
Just four weeks after being released for sale more than 30,000 orders for the new E-Class sedan in Western Europe
Stuttgart – Due to the ongoing downturn on almost all markets and the upcoming model changeover for the E-Class, Mercedes-Benz Cars sold a total of 62,200 Mercedes-Benz, AMG, smart and Maybach brand vehicles in January (January 2008: 90,400, minus 31 percent). A total of 53,900 customers opted to purchase a vehicle of the Mercedes-Benz brand in January (January 2008: 82,300, minus 35 percent).
The smart fortwo deliveries increased by four percent worldwide to 8,300 units (January 2008: 8,000). Following its market success in the U.S. in 2008, the innovative two-seater will be introduced to China, Brazil and Denmark this year. The smart fortwo is currently available in 37 markets on five continents.
At the beginning of the year, Mercedes-Benz presented the new E-Class sedan in Detroiton the occasion of the North American International Auto Show. The vehicle was released for sale in Western Europeon January 12. ”Sales of the new E-Class get off to an excellent start. To date we received more than 30,000 orders for the new E-Class sedan - even before the official market launch in March“, said Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz Cars. The new E-Class will become available in other markets this summer.
The new E-Class received the accolade of “2009 value retention champion” awarded every year by the motoring magazine Auto-Bild. In three years time, the new E-Class will be the car with the highest resale value in the upper-range segment. According to calculations made by the market research institute Bähr & Fess Forecast in Saarbrücken, the new E 250 CDI will then realise up to 62.5 percent of its current value.
Even after the reform of the motor vehicle tax in Germany, the high fuel efficiency of the new E-Class will be a major benefit for Mercedes-Benz customers. The E 250 CDI, for example, delivers 150 kW/204 hp, but has an average fuel consumption of only 5.3 liters of diesel per 100 km, which corresponds to 139 grams of CO2 per kilometer. In Germany, drivers of an E 250 CDI will therefore only have to pay a total of €247 in motor vehicle taxes over the first three years, whereas previously the total bill would have amounted to €339.68.
Overview of Sales by Mercedes-Benz Cars
January 2009 | January 2008 | % change | |
Mercedes-Benz | 53,900 | 82,300 | -34.5 |
smart* | 8,300 | 8,100 | +3.1 |
Mercedes-Benz Cars | 62,200 | 90,400 | -31.2 |
Western Europe | 34,100 | 50,400 | -32.3 |
- of which Germany | 13,000 | 17,100 | -24.1 |
NAFTA | 14,000 | 20,800 | -32.7 |
- of which U.S. | 12,200 | 18,900 | -35.5 |
Asia/Pacific | 8,900 | 11,800 | -24.3 |
- of which Japan | 1,400 | 2,300 | -39.9 |
- of which China | 3,400 | 3,300 | +3.9 |
* smart brand sales include the smart roadster and smart forfour
© 2009 Daimler AG. All rights reserved.06.02.2009
BMW Group sells 70,405 vehicles in January
Strong demand for new BMW 7 Series
Munich. Ongoing challenges in the global automotive markets resulted in a decrease in sales at the BMW Group in January. In the month under review the Group sold 70,405 (prev.yr.: 92,849) vehicles of its three automobile brands, BMW, MINI and Rolls-Royce – 24.2% fewer than in January 2008.
In the first month of the new year the BMW brand reported 60,248 (prev.yr.: 77,351) deliveries - 22.1% lower than for the same period last year. In the month under review 10,120 (prev.yr.: 15,457 / -34,5%) customers bought a MINI brand vehicle.
The MINI sales reduction was in part due to the lack of availability of the MINI Convertible which ended production in mid 2008 with the new model launch scheduled for March 28th. The previous model accounted for a substantial share of total MINI retail, averaging 16% of sales. More than 164,000 of MINI’s soft-top models were sold between 2004 and 2008, which by far exceeded expectations. In January Rolls-Royce handed over 37 automobiles to customers
(prev.yr.: 41 / -9.8%).
Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing: “Current market conditions remain extremely challenging. However, our Efficient Dynamics strategy is expected to continue to provide momentum for the BMW Group with more and more European countries moving towards CO2-based vehicle taxes. No other manufacturer reduced its fleet’s CO2 emissions more than the BMW Group last year.”
Deliveries of the BMW 7 Series continue to do well as a result of the European market launch of the new model. With 2,498 units sold, 5.1% more vehicles were delivered in January than in the same month last year. Sales of BMW’s flagship are expected to get another strong boost when the Series is also launched in China (in late January) and the United States (in mid-March). These markets accounted for more than 50% of the previous model’s total retail. Demand for the BMW X6 also continues to be strong, with 2,846 deliveries, as well as for the new BMW 1 Series Coupé, which saw a major increase in sales (+81.6%) to 1,295 (prev.yr.: 713) units.
BMW Motorrad started the year well. Against the overall negative market trend, BMW Motorrad exceeded the previous year’s sales (prev.yr.: 3,689/ +1,1%) for January with 3,731 units sold. This was largely due to continued strong demand for the F 650 GS and F 800 GS two-cylinder motorcycles which were introduced during the course of last year. The company expects to receive a further boost from the launch of the revised K models K1300R, K1300S and K1300GT on the market in February.
BMW Group sales in January 2009 at a glance
In January 2009 Compared with previous year
BMW Group Automobiles 70,405 -24.2%
BMW 60,248 -22.1%
MINI 10,120 -34.5%
Rolls-Royce 37 -9.8%
BMW Motorcycles 3,731 +1.1%
Ingolstadt, 2009-02-06
Audi’s market shares continue to grow in January
Around 56,200 cars sold worldwide
Gaining market share in Germany, western Europe and the USA
Sales chief Schwarzenbauer: “Audi’s strategy remains expansive”
Audi sold around 56,200 cars in January. As expected, sales fell short of the record figures for the same month last year due to the worldwide economic crisis (down 28.6 percent; 2008: 78,679). In comparison to its competitors, however, the Audi brand could strengthen its position. In the midst of sharply declining markets, Audi further expanded its market share in Germany as well as Western Europe and the USA in the midst of a sharply declining market.
“This year won’t be easy for anyone. At Audi, our strategy remains expansive: In the first six months alone we’ll bring six new models onto the market,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “Our young product range has been well-received in comparison with our competitors – this is proven by our growing market shares.” Some 100,000 readers of the German trade magazine auto, motor und sport judged the Audi A4, Audi A6 allroad quattro and the new Audi Q5 to be among the best cars of 2009.
The decline in sales in the last month reflects both lackluster consumer confidence and Audi’s extraordinary sales levels of the previous year. In January 2008 the new generation of the highest-volume Audi model – the A4 Sedan – was available throughout Europe for the first time. In January 2009, sales in Europe were 31.2 percent below last year’s levels across all model lines, with around 37,700 vehicles sold (2008: 54,843).
The decline in the USA to 4,722 amounted to a 26.4 percent drop (2008: 6,418). In the Asia-Pacific region, the brand with the four rings sold around 10,400 cars, 22 percent less than last year (2008: 13,314).
Audi has nonetheless succeeded in further strengthening its position within the problematic market environment. The brand’s market share in Germany rose to 7.8 percent (January 2008: 6.7 percent). In the USA, Audi’s share of the premium car market rose by 0.5 percentage points to 7.2 percent of the market. In Western Europe, the Ingolstadt-based carmaker’s market share rose to around 5 percent, according to current projections (last year: 3.9 percent).
The brand also grew in absolute numbers within some markets. Audi in Australia, for example, reported a further increase of 5.5 percent, with 1,081 units sold (2008: 1,025). And in India (109 units, up 94.6 percent) as well as in the Middle East (510 units, up 0.2 percent), more customers purchased cars from the Ingolstadt-based premium car brand than during the same month last year.
AUDI AG sold a total of 1,003,000 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname (“hark!”).
AUDI AG will present the complete results for the 2008 business year at its Annual Press Conference on March 10, 2009 in Ingolstadt.
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